Budgets and site improvement

Hi guys, firstly awesome site guys, best on the web in my opinion .
I have just completed stage 1 of my clothing site http://www.projectsclothing.com
I’ve started using google adwords to get "the show on the road". I’m happy with my CTR, I have 3 campaigns all with above 6% CTR. I’ve had around 200 people to the site in 2 days but made no sales. I was wondering what the conversion rates on clothing sites, I was under the impression it was between 2-4%. I know the purchasing process works as I have made sales in the past. Just wondered if there were any obvious problems. My traffic is fairly targgeted, if someone is looking for a brand, we have a fair selection, but is the search on brand and type of clothing, eg. "gstar jacket". Is this term too broad? Also, I’m just starting out on adwords and […]

See original post by projectsclothing