In-House SEM People Stink, Says Dave Pasternack

Anyone here manage PPC campaigns in-house? I do, and so do many of my friends.
Today I got a bunch of IM’s about this article that came out from Did-It’s president, David Pasternack where he trashes in-house PPC people:
The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate
If you manage in-house, you’ll find this interesting.

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