Which matching is best: Broad, Phrase or Exact?

Posted on May 22, 2008 Posted in Array

Which matching is best: Broad, Phrase or Exact
I am novice in Adword, Please suggest
I have started campaign with broad match for affiliate program related keywords and got
343 Impressions 2 clicks
how can I increase clicks and conversions?

See original post by lewisjake

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