PPC vs. Organic Search Traffic – Which is Better?

They may seem like a dumb question to some people. In my opinion you need to be doing both PPC and organic search equally as big and well. Most affiliates I have met in my career and on DP are either focused on PPC or organic traffic but usually not both. In my opinion, the best senario is to start generating traffic with organic strategies and then when you start seeing some conversion, they start some light ppc campaigns to see if you can acheive a good ROI. If that works for you then go nuts! What do you all think?

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