–> How I Make $100/Night Doing ALMOST NO Keyword Research for my PPC Campaigns!

Hey guys,
About 4 months ago I started getting into PPC. Yes, I’m using Adwords. To be honest, the method I’m currently using could be applied to any PPC advertisement. My personal preference is just Google’s Adwords program.
I started to realize VERY quick that PPC was a hit or miss thing and that almost any minor flaw in your campaigns could be the difference between paying 2 cents per click with high conversion rates, or paying $1.50 per click with cruddy conversion rates.
The general "rule of thumb" when your setting up a campaign is having a "control". You want to start out with 2 ads running with similarities both referring to the same niche. You can set up a small daily budget for something like 5 bucks or whatnot, and then see which one converts… and which one doesn’t. The one that converts or does the best will be your "control". […]

Original post by Relient