Which one is Better Paid Ads or Pr company

I have a fairly popular urban gossip blog with good traffic. I want to take it to the next level an make a more national splash! We have a few thousand to play with so I want to ask you guys which one would you think would be more effective in bringing in more people.
Option 1: Advertise on a popular radio station site or a popular competitor site(who would actually allow us to do that)
Option 2: Advertise on a popular artist site (that brings in the most daily traffic) i.e. beyonce or 50 cent etc….
Option 3: Advertise on a news paper site (PAGE SIX)
Option 4: Hire PR Firm to promote
Option 5: SEO/google marketing
Option 6: Message board ad marketing
Please give me your opinions and advice by dropping a PM please. If you idea work or you think you can help…finanical incentive could be applied!
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Original post by asimms3618