Direct CPM, and CPM in videos?

Right now our website is bringing in about 20K uniques a month, which is up quite a bit from previous months, but AdSense (as usual) isn’t paying anything.
A main problem is that a lot of what we do is video, and the videos are all very long. The show we’re doing now is getting, across all videos, about 150K views p/m, so I’m trying to decide if it’s worth going after direct deals and adding them in the beginning of each video in a "Sponsored By…" setup. What would you guys charge for this? I’m thinking along the lines of $10-20 CPM (audience is hardcore gamers mostly, age 18~22), but I’m really not sure.
Back to the AdSense problem, we’re also considering trying to get straight CPM deals instead of PPC all together, but the gaming niche seems to be really difficult to get deals for. I’ve seen some insanely high […]

Original post by creative4w3