links for 2008-01-03

apophenia: Who clicks on ads? And what might this mean?
quote: “Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often. That tiny percentage makes up the vast majority of banner ad clicks.”
(tags: ads advertising google internet marketing stats study)

Original post by Nathan Weinberg