Ranking my favorite CPM affiliates

Here are my December cpm stats, in order of defaut:
ValueClickMedia (see my sig) – $1,665
cpm (per ad) $0.63 , fill rate 91%
CasalaMedia – $121
cpm (per ad) $0.47 , fill rate 71%
CanepMedia – $4
cpm (per ad) $0.36 , fill rate 13%
CPXinteractive – $9
cpm (per ad) $0.13 , fill rate 100%
I have two ad types on most pages, so it doubles my cpm. And I never use pop-unders, cause they’re so annoying. Canep was a new addition in December, so I’m hoping fill rate will improve. The others had low fill % when I first joined, but grew over time.
I used Axill as bottom tier for about a year. They were paying $0.30 cpm with 100% fill when I joined, but later dropped to $0.20, and never counted more than 20% of the real traffic. CPX is doing a much better job of tracking, so I get about 3 or 4x’s the […]

Original post by Creep