95.5% Uninterested In Google Docs

A recent NPD survey showed that an overwhelming number of PC users either have never heard of web-based Office suite alternatives, or have no interest in using them. 73.2% have never heard of them, 20.8% heard of them but never tried them, and 1.5% tried them, and never used them again. In addition, 2.1% sometimes use them (with 1.9% using them in addition to desktop apps), 2% often use them alongside desktop apps, and a scant 0.3% often use them and don’t use desktop apps.
Well, it’s a start.
So, why is the online productivity app struggling to take on with consumers? Are people too afraid of not having offline access? Are the features in Google Docs and the like just not powerful enough? Is Microsoft Office too entrenched? If Office so cheap ($150, $60 for students) that free isn’t enough of an improvement? If […]

Original post by Nathan Weinberg