Why Is Google Finance Failing To Catch On?

It’s been 21 months since Google Finance, Google’s financial news, information and stock price site was launched, and that ComScore chart above shows that it doesn’t really have any more users now than it did a year ago. Google’s that hot pink line at the bottom, representing 1.5 million monthly unique visits, well behind leader Yahoo’s roughly 38 million, MSN’s 20 million, AOL’s 12.2, and CNN Money’s 6.7 million.
Why does Google have so little upward movement that in the last 12 months, Yahoo has gained as many users as Google has in total, seven times over? Google may promote its own Finance product at the top of search results, but it also links to Yahoo, MSN, CNN, MarketWatch and Reuters, giving itself no more real space than the competition. Plus, the Finance chart it inserts on certain searches actually discourages users from seeking further information.
Universal Search is […]

Original post by Nathan Weinberg