some kinda basic tip how to target keywords

how target keywords in PPC. based on my experience i usually target keywords/keyphrases based on buying cycle.
so i divided internet users into 3 categories of buying cycle.

1. browsers
> browsers users usually use keywords generic ones ( e.g hotel, singapore, budget hotel )
> most of users in this stage are just curious
> your campaign will getting a lot clicks on this but it is very expensive.
2. Canvassers
> Canvassers usually use 2 to 3 keyphrases
( e.g hotel in singapore, singapore budget hotels in singapore , cheap hotels singapore )
> most of users actually want to purchase something but looking for better deals, looking for more secure transactions and etc…
3. Real buyers
> Real buyers usually use 2 to 4 keyphrases sometimes longer or keywords that are more specific because they know actually what they want
( e.g cheap hotel […]

Original post by genkied