What Every Internet Marketer Should Know About Pay Per Click Advertising

Pay per click advertising is a great way to advertise on the internet by having your ad seen on search engines and other websites, with a link to your site. This type of advertising uses keyword searches to attract potential consumers. Pay per click advertising is very inexpensive, so even smaller websites can benefit from it without having a hefty advertising budget. The advertiser only pays for the number of clicks, also called hits, which result from the advertising. Very popular pay per click advertising hosts include Google and Yahoo.
The more common keyword you use, the more you will have to pay to be at the top of the list when individuals access the search engine. Most individuals click on the first item on the list, assuming it is the one most closely related to what they are looking for.
It is important for advertisers to be aware of pay per […]

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