New Google Analytics Features, Beta Urchin Software

Today at the eMetrics Summit in D.C., Google unveiled some new features for Google Analytics, as well as a new version of its Urchin hosted wed analytics software.
First up, what’s new for Google Analytics: Head into your Analytics profile and enable “Site Search” (which is not currently available in my account), and the Content section of Analytics will show you the keywords people are using to find your site.
Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity.

Avinash Kaushik, Google Analytics Evangelist, has screenshots and details on the Site Search feature.
They also added a new Event Tracking capability, which shows you how people use interactive elements on your […]

Original post by Nathan Weinberg