Best Inline Text ads for an Entertainment Site?

I have an entertainment news site and blog — very fannish (sf fandom), no celebrity gossip. It’s mostly media news, covering everything from anime to indy comics to horror and TV news and news about and editorials fandom itself.
Need recommendations for inline ads. Ads for things like DVDs and collectibles do very well, particularly from known vendors.
I’ve got adbrite on the site right now but it’s not targeting very well at all.
– Leva

Original post by LevaCygnet