ROI: why it matters and how to track it — part 3 of 3

<<In part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account — and how to use conversion tracking information to track your ROI. Today, in the final installment of the series, F…>>   (more…)

Original post by Chris Gilmer