PPC vs Organic compaired and contrasted

Just figured I would post an article I wrote the other day…
One of the age old SEO questions that is frequently asked is, "Should I spend the time and money to improve my organic search ranking or foot the bill for an extensive PPC campaign?" In this article I will explore both of these options and discover which one seems to be a more viable option for most webmasters.
PPC –

Pay Per Click is the search engine’s bread and butter. If we were to break down the earnings of all the major search engines at the top of the list of revenue drivers you almost always see PPC. The numbers speak for themselves; people would not continue to purchase PPC ads if they didn’t convert into sales.
If you are a new business to the web and would like to see immediate results, PPC is the only […]

Original post by seconnection