Microsoft and Google Battling It Out Over DoubleClick

Last week, Microsoft and Google were participants in a U.S. Senate committee hearing, arguing about Google’s proposed purchase of DoubeClick. Microsoft is arguing that the deal should be blocked because it would make Google too powerful and squash competition (I know, I know). Google argued back that Microsoft’s assertion that Google/DoubleClick will take advantage of user data is ridiculous, since Microsoft has more data on users than anybody else.
I know the Google/DoubleClick deal has just been assumed as an eventuality, but what if Microsoft actually succeeded at blocking it? What would be next for Google, and would DoubleClick survive all the upheaval intact? Right now, we’re mostly looking at sparring between the two companies, but if Microsoft f’s up Google’s megabillion dollar deal, it could be war.

Original post by Nathan Weinberg