Google Buying Billboard Advertising

Looks like Google bought a billboard to advertise GOOG-411, its directory assistance phone service. The billboard was spotted by Mike Blumenthal around Olean, NY. Google has traditionally not advertised for its products, preferring them to spread by word of mouth (and giant amounts of Google AdSense ads), but they were bound to start buying ads eventually.
Valleywag thinks Google hasn’t changed its tactics, but rather that Google is getting intot the display advertising game, as has been rumored for awhile. Since Google normally fills unfilled inventory with ads for its own products, this could be a billboard Google is planning on selling advertising on, and it just contains the GOOG-411 ad until they sell something.
(via Search Engine Land)
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Original post by Nathan Weinberg