Writing effective text ads – a guide

A lot of advertisers really don’t know how to write their text ads correctly or even understand the concept of split testing etc… to help educate out advertisers I just finished a blog entry which is quite helpful and thought it would be a useful article to share with DP members.
It’s titled "How to write EFFECTIVE Text Ads!"
You can find the complete article at http://blog.adtoll.com/2007/09/17/ho…tive-text-ads/

Original post by ruby