Google Checkout Lost Nine Days Of Tracking Data

window.document.getElementById(‘post-3845’).parentNode.className += ‘ adhesive_post’;Google has begun to notify merchants using Google Checkout that Google Checkout pixel tracking was temporarily disabled from July 10 to July 18 due to an issue associated with system maintenance earlier in the month. Pixel tracking allows internet retailers to send Google Checkout conversion data to third parties. While disabled, the feature was unable to report conversions. Many online merchants have worked hard to integrate Google Checkout data with comparison shopping engines, affiliate networks, analytics vendors, third party bid management firms and others. Google has been contacting affected merchants via email and leaving the notification of third parties in the hands of those merchants. The notification to merchants states “To help you account for traffic generated by your affiliate and SEM partners during this time, we’ve generated and attached a report for you that identifies the total sales volume and number of transactions associated with each […]

Original post by Ryan Douglas