Nokia and Apple Dogfight In Google Ads

Hilarious little story developed today around some Google AdWords ads. After Apple dropped the price of the iPhone, Nokia bought ads for “iphone price drop” on Google, saying, “Sorry, Early Adopters. iPhone drops $200. Salvage yours with free content at MOSH. mosh.nokia.com”. The ads are referencing Nokia’s Mosh social network, which Nokia figured it could pump while taking a jab at Apple and reaching out to Apple’s angry early adopters.
Apple struck back nicely, running an ad (and outbidding Nokia to get the top spot) saying, “Congrats, Late Adopters. iPhone drops $200. Now you get all the iPhone for 2/3 the price. store.apple.com”. Apple’s ad doesn’t make a good point, not saying anything for the early adopters, but it’s funny, and that’s what matters in such silly fights.
Besides, Apple got the most important last word, giving $100 in free store credit at […]

Original post by Nathan Weinberg