Google Signs Up CNN For Exclusive Ad Deal

Google announced a deal to be the exclusive provider of auction-based text advertising on CNN.com. The agreement will last multiple years, though it’s not clear how many. Clint Boulton notes a few other recent web ad exclusives, including Google getting a multi-year for ads and search with Washingtonpost.Newsweek Interactive last month and Yahoo picking up Philly.com earlier this month.

Original post by Nathan Weinberg