YouTube Releases InVideo Ads To Select Partners

The YouTube blog today announced the official release of InVideo ads, the ads we’ve seen on YouTube recently that feature a brief overlay on the bottom of the video that can be clicked to see further information about the advertisers. The ads are being offered to a much larger group of 1,000 video creators, including YouTube’s mainstream content providers, like Warner Music and the BBC, and many popular regular YouTube users.
(via Paul Kedrosky)
Apparently, advertisers will be paying a flat $20 per 1,000 viewers, even if the viewer does not click on the overlay. Also, unlike with AdSense, video creators can decline specific ads if they are annoying or irrelevant to their viewers.

Original post by Nathan Weinberg