AdWords Promotes You For Willingness To Spend More

My Opera web browser, normally the king of stability, crashed and completely screwed up my saved tabs, so I’m posting everything old right now, in order to set things right.
Google has tweaked the algorithm that determines what advertisement gets to be at the top of the stack in Google AdWords. Previously, they’d push to the top the advertiser who was paying the most, based on the actual CPC. Now, they promote the ad with the highest potential CPC. In other words, if you bid up to $3.00, but only wind up paying 25 cents, you’ll be ranked higher than someone who is paying 30 cents, if that person has only bid up to $2.00.

Original post by Nathan Weinberg