Ask.com Users Using Advanced Features

One of the biggest challenges search engines face is getting users to take advantage of their advanced features. These great features can be a great way to inspire customer loyalty, but users rarely even know they exist. This problem is compounded by the fact that almost the entire industry copies Google’s white space heavy design, which greatly discourages the promotion of features and fancy UI.
Ask.com took a risk with their Ask 3D interface, tossing white space out the window in favor of features, features, features, and it was a risk worth taking. MediaPost has an article about how Ask’s users are discovering and using the advanced features, and customer loyalty ratings are slowly rising. Of Ask’s 51 million unique visitors last month, 5 million, or 3% of the entire internet, used their search suggestions feature.
Traffic for Ask is at its highest point in a year, up […]

Original post by Nathan Weinberg