Google Deals $250 Million For Fotolog Ads

Last week, Fotolog, a photo blogging site, announced a deal with Google, under which Google will provide search and keyword advertising for the site. Turns out Fotolog is a pretty popular site, with 3.5 billion monthly page views, 15 million unique users, and is ranked 21st worldwide on Alexa. Based on similar recent deals (Facebook, MySpace), Silicon Alley Insider is estimating that Google guaranteed $200-250 million for Fotolog over the length of the deal, or $75 million per year.
So, on Alexa’s top 50 listing, Google owns or provides services for numbers 3, 4, 6, 8, 10, 11, 15, 20, 21, 24, 26, 27, 28, 32, 33, 35, 42, 48. Microsoft owns or provides services for 2, 5, 13, 16, and 31. Yahoo owns or provides services for 1, 17, 19, 38, and 40. Besides buying Wikipedia, there isn’t a site in the top 5 that […]

Original post by Nathan Weinberg