Google Tries To Use Michael Moore To Sell Ads, Winds Up With Egg On Face

Google wound up embarrassing itself over the weekend, putting up a blog post that tried to use Michael Moore’s new health care documentary, Sicko, to convince the health care industry to buy Google ads. The post said that Moore’s film was going to put a negative spotlight on the industry, and that Google ads would be the best way to combat that. The post was pandering at its worst, offering up excuses for the health care industry that, even if completely deserved, were the kind of PR-doublespeak that a child could see through.
Moore’s film portrays the industry as money and marketing driven, and fails to show healthcare’s interest in patient well-being and care.
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With all the coverage, it’s a shame no one focuses on the industry’s numerous prescription programs, charity services, and philanthropy efforts.

Frankly, its the kind of post we should expect at a blog called the “Google Health […]

Original post by Nathan Weinberg