Why we’re buying DoubleClick

window.document.getElementById(‘post-3845’).parentNode.className += ‘ adhesive_post’;<<In April we announced that we’re buying DoubleClick, a leading company in the ad serving business. When we made this announcement, we gave some of our reasons. But because online advertising is complicated, I thought I’d step back a bit and offer some more context. If you’re an expert, please …>>   (more…)

Original post by Chris Gilmer