Organic vs. PPC – My Experiment
Okay, I am tired of paying out the nose for PPC traffic. I have been spending $100+ per day on PPC advertising, with not enough sales to compensate for this.
Therefore, beginning tomorrow, I am cutting off my campaigns in Adwords, Yahoo, and MSN.
I rank very well in Google and MSN, and fair in Yahoo. I was always getting a good amount of organic traffic as well.
I thought I would beef up my advertising, so I relaunched several of my PPC campaigns about a month or so ago.
One thing to note: my Yahoo rankings seem to drop when I have an ongoing campaign!
In doing a bit of research, I found this article which seems to provide the answer for this: http://www.imediaconnection.com/content/8597.asp
Basically, it reads that if you are ranking very high for certain keywords, you are basically sabotaging your organic SEM by using PPC for the […]
Original post by drhfinegifts