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Looking for feedback for AdToll Run Of Network (RON) ads

Posted on Posted in Array

Hi all
Its about 5 weeks until our launch (18/6) and we are now working on finalising the pricing structure for the Run Of Network ads and are looking for some input from DigitalPoint members.
Our network offers text and banner ads (in various sizes). Pricing of RON ads will be based on the PPC model. Pricing differs depending on a few attributes such as the ad format, the ad rating and any targeting options you select (geo and/or vertical targeting).
When determining our pricing structure we consider a few factors such as competitors, market demand etc…
The feedback I am looking for really is more around banner RON ads. We have been able to put together a pricing structure for text ads because they are more common, but CPC banner ads are not so.
I have thought about this in my head but I really need some input because after all it’s potential customers […]

Original post by ruby