AdSense Publishers Want To Ban With Wildcards
Google AdSense publisher partners are calling for the search advertising company to let them add wildcards to the competitive ad filter. The filter, designed to prevent competitors from advertising on your site, is being used by many publishers to protect their sites from featuring useless, low-quality ads, and now publishers want to ban the one domain that seems to contain nothing of value: .info. They want to add *.info to their filter list so that no one can buy advertisements to those sites.
See, currently, the filter only accepts four formats of ULRs:
example.com: block all ads across all subdomains
sports.example.com: block only ads across the ’sports’ subdomain
sports.example.com/widgets: block all ads below a specific directory
sports.example.com/index.html: block all ads for a specific page
Publishers are sick of seeing bad ads, such as those that point to Made For AdSense sites (which contain no content, just more AdSense ads), and know that practically every […]
Original post by Nathan Weinberg