Google Analytics Launches New Version

Google today is launching a much-improved interface for Google Analytics, according to Andy Beal. Andy has screenshots of the new interface (which I cannot access as of this writing), which has much bolder graphics to enable clearer to understand graphs, email reports, customizable dashboards so you get the data you want, and plainer language used to describe part of the interface.
The last part is key, because Analytics currently is a mashup of terms that don’t actually help you get right to the information you want. I barely use Analytics anymore, because I have to hunt through menus to find simple things like referrers…
Is it under Content Optimization, where I do all my work? Let me check under Content Perfomance. No? Okay, how about Marketing Optimization, even though I don’t do marketing. Hmm, I bet it’s under Unique Visitor Tracking, since I’m looking for where […]

Original post by Nathan Weinberg