Via DoubleClick, Google Is Now An SEO

Stephan Spencer points out that, thanks to its purchase of DoubleClick, Google now owns a Search Engine Optimization/Marketing firm. Performics, a division of DoubleClick, offers SEO, paid consulting, SEM, affiliate marketing and other programs that would probably be considered a conflict of interest as part of the world’s most popular search engine.
Stephan lists several possibile actions Google can take, including selling off Performics, cutting it loose, or keeping it, but demanding it be so “white hat” that it has trouble competing. I wonder if Google even considered Performics in the deal, or it’s such a small part of DoubleClick’s business that it was overlooked, and will have to be considered after the deal closes. All I know is, if I were working in the Performics office, I’d be pacing back and forth, worrying about my job security.

Another perspective on the DoubleClick deal: an unidentified source told […]

Original post by Nathan Weinberg