Google Says, “We Gots Money, Lets Buy Everybody!”

So, Google bought DoubleClick.
For $3.1 billion in cash.
Jeez.
Google’s crazy.
So, Google has bought the New York-based DoubleClick, a 12-year old mature internet advertising company. DoubleClick has a number of products, including the DART platform, enabling ad agencies and media companies to sell advertising and track the performance of their ads. While Google runs all of its advertising, DoubleClick helps companies roll their own, and track the people who view those ads. MarketingVox calls it a virtual monopoly, Google buying relationships with online publishers and ad agencies, adding a second ad juggernaut to its own.
So, let’s see. Valleywag ran a chart of the big recent internet acquisitions. I’ve added in Google’s purchase of dMarc, (which was supposed to cost $1.1 billion till Google screwed it up), and Google’s $1 billion purchase of 5% of AOL:

Google is not afraid to spend money, in ways nobody has the […]

Original post by Nathan Weinberg