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SES New York: SEO Through Blogs and Feeds

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cross-posted with InsideMicrosoft
SES blog SEO panel Hosted on Zooomr
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR
SES blog SEO panel – netconcepts Hosted on Zooomr
First up is Stephan, who talks about RSS. Says you want to go full-text, embed tracking bugs so you know how many readers you have. Notes that most blogs have a ton of feeds, ones for posts, comments, categories, comments on posts, all sorts of things, and you should definitely make sure users know you have that. Says you should make sure to customize things in the feed, especially the description of the blog (otherwise it might be “Just another WordPress blog”).
Make sure your blog is optimized. Use tags so that your blog software will have a page for that tag and rank in search engines for that […]

Original post by Nathan Weinberg