AOL Launching Branded Google AdWords Program

As I touched on when the AOL guy mentioned it at an SES New York panel earlier today, AOL has launched the AOL Marketplace, where AOL will sell Google ads on AOL properties. Since Google provides the ads for AOL Search, this allows AOL to sell ads on its own properties within the Google system, giving them two streams to maximize the ad sales on their sites, and make up whenever Google doesn’t provide enough.
Also, it allows advertisers to buy ads on the AOL portion of the Google ad network, targeting AOL’s users, and not Google’s entire giant base. As the AOL rep pointed out, AOL’s users are of a very high quality, being likely to buy and thus more valuable, so advertising purely on AOL properties, or adding extra AOL-only advertising on top of a Google ad campaign, can be a pretty good idea.
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Original post by Nathan Weinberg