Trying to work out a PPC bidding strategy – need your help.

This could turn into quite a long post so bear with me.
I work as a PPC manager for an online marketing company and we use a third party bid management tool for tracking conversions, profit etc.
Unfortunately none of the built in bid management strategies fit our need so we are trying to figure out a new one.
Now we buy in on a CPC basis obviously but we also get out revenue on a CPC basis from our client deals, all on a single website. There is virtually zero time lag between the inbound click and the conversion.
But the number of clients we have and the CPCs they pay us vary on a regular basis so any strategy has to be reactive to these changes.
I am working on an idea that basically tracks every single click in and any subsequent conversions then works on the basis that once you have sufficient […]

Original post by pedigreechump6