What do you look for in a PPC Site?

Hi,
I can’t say too much at this point but I’m looking to get some feedback from PPC Publishers and Advertisers.
What are you looking for in a PPC Site?
If google is the best do you really need more features than they offer?
If you had to name 3-5 key features what would they be?
Thanks for your feedback everyone.
Regards,

Original post by messa