Yahoo’s Panama, And Semel’s Big Bet, May Be Paying Off

The Rimm-Kaufmann Group is showing off this graph of its clients’ advertising spending on Yahoo, expressed as a percentage of total Google/Yahoo internet spending. As you can see, since Yahoo’s new Panama advertising system launched, the amount of money spent Yahoo’s way has greatly increased, wiping out a year’s worth of losses and possibly signaling a return to greatness for the big Y!.
Of course, the increased spending may simply be as a function of testing out the new system, and the more important graph will be the one that shows if the money continues to flow into Yahoo’s coffers a few months down the line. Terry Semel’s whole career and reputation is riding on the back of Panama, so he must be watching these reports damn closely.
(via PaulK)
Also, Yahoo’s latest update to My Yahoo is drawing a lot of criticism. Although it sports many Web 2.0-type […]

Original post by Nathan Weinberg