Do you really need a website for PPC?

If you are promoting an affiliate product, with already "proven ad copy", why do you need to your own website and hope visitors clicks on your aff link?
Why not make it a one step process?
Maybe super affiliates are doing this, but I’ve read alot of articles that say to set up specific landing pages/sites for niche marketing. I understand the concept but feel it’s wasting vistors time.
Let me know,
David D
www.advertisingagency1.com

Original post by ddpromo1