Effective PPC Advertising Strategies

Dear friends, here are some useful tips for you.
1-Always Split Test – Whenever starting your very first Adword campaign, always split test. What split testing means is that you try a different variation of your ad display. Like for example, if your ad title was How to Make Easy Money, your second ad (the split test), may be How to Make Money Easily. You get the idea? Split testing ensures that you get top-notch clicks as well as help determine which ad is more enticing to visitors.
2-Filter Words – When starting your ad campaign, your goal is to attract quality visitors. If your trying to promote a certain product, use words like: [Product Name] Scam? or the phrase I Just Bought [Product Name], you get the idea. This ensures that whenever someone clicks your ad in the search engines or in any Adsense ad powered website, your ad will only […]

See original post by cristinstephen