Google Sued Over Guge Name

Last year, Google revealed the name of its Chinese subsidiary would be “Guge” (meaning “Valley Song”), an attempt for the company to fit in better with Chinese culture. Well, besides the guy who thought Google should be “Dog Dog”, there’s another party unhappy with the name, and they’re known as Beijing Guge Science and Technology Ltd. Co.. Yeah, Google named themselves the same thing as another company.
Naturally, having a multi-billion dollar company take your name is going to cause problems. Beijing Guge says they were getting calls from everyone trying to reach Google on the phone, causing annoyance and confusion, and interfering with Beijing Guge’s commercially registered name. Guge wants Google to change it, and unless the courts side with Google for political/money reasons (and they certainly could), Google may need to rename itself.
A suggestion: How about 大数, the Chinese translation of the word “googol”?

Original post by Nathan Weinberg