Video: Yahoo!’s Russ Schafer at CES 2011

On the future of interactive TV
In this video, Russ Schafer, Senior Director of Product Marketing at Yahoo!, shares his overview of interactive TV.
“Content providers and advertisers in the television industry are kind of at a crossroads,” Russ says. “What interactive TV offers is the ability to provide new kinds of ad units… that will add value to existing advertising.”

— Dianne Molina

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