Heineken Cross Media Study Proves That Search Effectively Builds Brands

«Posted by Jenny Liu, Industry Marketing Manager for CPG Google search advertising is widely used as a tool for driving direct response, but it is not as widely recognized as a branding tool. In a recent study Metrixlab, Google Netherlands, Heineken and their agency Twist came together in a collab…»   » source  |  + cache
 

See original post by Chris Gilmer