myLot PPC ads cheating the advertisers?

Have you heard of mylot? its a community website, just month before they started their won PPC ads! I just want to advertise with them for one of my blog. I was shocked when see the PPc ads their! they have blend completely the ads with their content! I am pretty sure 40% users will click the ads because its look like the content! If its the ad from Google its okay they can blend it [even they cant hide Google logo]. Its their won ad campaign like face book, then why they want to cheat Advertisers?

See original post by raiderremo