question about content network

i am currently bidding on the content network. my adgroup categories range from family to knitting and im trying to target 35-60 year old women. i see in adwords editor that after 17000 impressions…0 clicks.
also, in the adwords editor many keywords say inactive. does that mean inactive for search or content network or both?
why am i getting no clicks? its not really relevant to the content, but its the same demographic who would like the site. what am i doing wrong?

See original post by mberman84