“Negative keyword” ruling may have big impact on search ads

Quote:

Fast-growing Orion Bancorp of Florida may have set a precedent with its recent win in court. The bank not only got a judge to give it the domain name of competitor Orion Residential Finance, it got the judge to agree that if Orion Residential Finance ever buys keyword advertising on the Internet, it must pay for a "negative keyword" that prevents the ads from appearing in conjunction with the word "Orion."

Soure: http://arstechnica.com/news.ars/post…ernet-ads.html
I can’t see this setting a standard precedent – but might cause a headache for a few in the meantime.
Just another case of the courts not understanding the net IMHO.

See original post by Jason Green