Improving your click through rate with Creative Search Marketing

Improving your click through rate with Creative Search Marketing
Consumers are becoming more savvy in the way they search online – great targeting isn’t enough to get their attention – relevance of ad creative is now the driving factor in click through rate.
Click through rate (CTR) is a well known way of measuring your online campaigns’ success. CTR is determined by dividing the number of clicks your ad receives by the number of times your ad appears (impressions). Typically a display ad (banner ad) gets a 0.04% CTR. Standard click through rate in pay per click advertising (PPC) is much higher. You should aim for at a least 1%-2% CTR. The following article discusses methods to improve your PPC campaigns’ click through rate.

Paying for top position no longer ensures the most clicks
When Yahoo dominated the Search landscape, the advertiser that paid the most got top position. The logic was that the […]

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