The Impact of Ad Overlap

window.document.getElementById(‘post-3845’).parentNode.className += ‘ adhesive_post’;<<Emma McKeithen, Account Manager There’s some interesting new research from aQuantive’s Atlas Institute . A study conducted by Atlas in Q1 this year concluded that there’s huge value in advertising overlap — that is, running ads across multiple publishers, portals, and ad networks — as it relat…>>   (more…)

Original post by Chris Gilmer